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What is 'SEO' Anyway and How Can You Use it to Grow Your Business?

March 1, 2023 | Brandi Gilstrap


Listen on: Apple Podcasts


Are you stretching yourself thin by following a path of “what you should do” that is taking up more of your time and energy? Then this episode is for you.

In this episode, I am chatting with Lauren Wood, from Teacher to Entrepreneur. She is a Web Design Expert and a Certified Master Marketer. Lauren stands firm in the belief that everything is “figureoutable” and she finds joy in coming up with creative and custom solutions for her clients. Lauren shares how she followed a plan of leaving behind her security of a 9-5 and placed her own path as an entrepreneur. 

This episode is for you if you are ready to leave behind your 9-5 for a more fulfilling career and personal life or if you are ready to take your business to the next level by optimizing your SEO.


In this Episode, We Cover:

  • Emotional fulfillment and financial fulfillment

  • Perfectionism and how that can hold you back in your business

  • What exactly is SEO

    • Using keywords and hashtags

    • Repurposing your content

    • Optimizing your mobile

    • Functionality of your website vs. how it looks

  • Optimizing your SEO

    • For the DIY-er:

      • Consider your website platform (Squarespace vs. Wordpress)

      • Download a plug-in for your website (Yoast SEO)

    • For the Investor:

      • Lauren offers a build process for your website (foundational)

      • Uber Suggest for continuous support

  • Managing client work as a mom and a wife


Check out Lauren’s website at and join her Facebook group at where you can enroll in a free training course and download a free checklist!


Links and Resources Mentioned in this Episode

Lauren Wood:

Brandi Gilstrap:


More about the Podcast Guest and Host

Lauren Wood is a master behind design. She helps your website stand out so you can scale your business to the next level. Lauren offers website audits, semi-custom designs and full-custom designs for your website, and you can schedule a discovery call with her to see how she can best help with the needs of your business.


Brandi Gilstrap is a business mentor and mindset coach. She helps women launch and scale their business through her Self, Soul, and Strategy framework. She offers a 12-week intensive mastermind where you can build a life of purpose, passion, and profit.


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